How to Use the DKIM Settings in GMass — And Why You Should
Many Gmail users never touch SPF, DKIM, or DMARC — because Google takes care of behind-the-scenes technical details well enough to make sure your emails generally make it…
GMass Blog
Author: Sam Greenspan
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How to Turn Google Sheets Formatting into HTML (Then Mail Merge with GMass)
If you didn’t know, Google Sheets allows you to format pieces of text inside a cell. However, that formatting is trapped inside Google Sheets. It might work if…
Triggered Emails in GMass: Send When a Prospect Is in Their Inbox
Want to send an email when you know the person is in their inbox and has you top-of-mind? Triggered emails are a GMass feature in Premium plans and higher…
Inbox Zero Gmail Apps: 5 Free Tools to Power Thru Your Emails Fast
There aren’t as many inbox zero Gmail apps as you’d think. I would’ve guessed there were hundreds. There are not. (And there are even fewer free ones.) Why?…
How to Set Up a Gmail Alias That Doesn’t Hurt Deliverability
A Gmail alias lets you send an email from any address inside your gmail.com or Google Workspace account. That alias can be another Gmail or Google Workspace address…
Delivery Routes in GMass: Tweak Service-Specific Settings for Max Deliverability
Been having deliverability issues with a certain email service provider or domain? Want to fine-tune how GMass sends your campaigns to recipients at those providers specifically? Delivery routes are…
How to Stop GMass Auto Follow-Ups on a Reply OR Click
Great news! GMass now offers a native “stop on reply or click” option. So you won’t need to do the more complicated workaround detailed in the old version…
Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections
Objection handling is an inevitable part of the sales process — it’s how you respond when a customer says, “This sounds great, but…” Only… objection handling doesn’t have to…
How Recruiters Can Respond to Emails 10x Faster with The Reply Project
As a recruiter, do you live in your inbox? At least as much as you live in your actual house? It’s fine, I’m sure your inbox is a…
Promise Picture Proof Push (4Ps) Copywriting for Cold Email (Templates, Tips)
Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero in on the absolute best material about your product…
The Star Story Solution Copywriting Formula for Cold Email (Tips, Templates)
The Star Story Solution formula is likely the most storytelling-driven cold email copywriting strategy you’ll ever use. Fortunately, storytelling can be an incredibly effective sales technique — when it’s done…
Why Did My Email Go to Spam? 8 Little Reasons You Never Realized
“Why did my email go to spam?” is a question I hear a lot. And it’s a question I know I’m going to keep on hearing. Possibly forever,…