Every article about effective email marketing in, well, history, discusses personalization. And they’re not wrong. (“They” includes me, because I’ve written tons of articles myself advocating for personalization.) Personalization is an…
Email templates in Gmail (and GMass) were the first thing multiple people asked about on GMass’s Facebook group. ⚠️ Important: GMass now has a built-in template creator —…
You just sent a well-written, tightly-crafted, ultra-personalized email campaign. So… now what? Sending your campaign is a huge step — of course it is. But what you do after you…
Bounces are an unfortunate but inevitable part of sending email (especially mass email). When you send a message to a recipient and, for whatever reason, that message can’t…
As a lead gen agency (or any other type of agency in the world of outreach, from link building to PR), you need a cold email platform that can…
It’s simple to use GMass for email marketing — put your subscribers in a Google Sheet, connect it to GMass, and send your newsletters and all your other…
Online wedding invitations have arrived. Yes, paper invitations are still more prevalent and often considered more formal. And as we’ll discuss, some of your relatives may be a…
Cold email isn’t just a part of the business world anymore — cold email has packed up its acoustic guitar and Pulp Fiction poster and headed off to…
SSL for email tracking domains is now available at GMass. And that’s a big deal for your cold email and email marketing campaigns. There’s a long-standing belief that…
Need to run email polls to get quick opinions, votes, RSVPs, and more? With GMass’s polling feature, you can. Create simple, one-question surveys in your mass email campaigns. Gather the responses in real time, export the results, and…
The GMass dashboard is a unified place to find campaign reports, account-wide settings, and many other useful features and tools. That being said: It’s entirely possible to use GMass without…
There are moments throughout your college career where you’ll need to cold email a professor. If your college experience is anything like mine, most of those moments will…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
