PAS copywriting is a popular sales technique that blends personalization and emotions into a highly-effective cocktail. Because, after all, 95% of sales decisions are emotional. It’s not easy…
GMass offers lots of ways for you to view your campaign reports: In your Gmail account, under the GMass Reports -> [CAMPAIGNS] label In your GMass dashboard On…
You can send personalized images with GMass — and that includes the ability to send mail merge QR codes. In this article, I’m going to demonstrate how to…
AI email replies are here — and there’s a whole new wave of ChatGPT-based Chrome extensions available to write ‘em. Replying to email is a logical early stop…
One of GMass’s popular features is the ability to send segmented campaigns based on how recipients interacted with a previous campaign. For example, you could send a new campaign…
Real estate email automations are campaigns you set up once, then the machines keep on sending ‘em out for you indefinitely. I’ve spoken with several real estate agents in…
It’s not hard to find a broken link outreach template online — but it’s damn near impossible to find one that still works. Broken link outreach has become…
The AIDA formula is a classic sales and marketing copywriting method. And, when it’s done right, it can move someone from a cold prospect to a customer ready to…
Note: There’s now a MUCH easier way to do what’s described in this article. Check out GMass’s dynamic lists. GMass’s recurring campaigns feature is a powerful automation tool. It’s great for…
AI writing tools aren’t new. But when ChatGPT showed up in December 2022, everything changed. Oh man, did everything change. This isn’t a mere AI writing tool. It can…
How to write an email correcting a mistake will come up in your email sending career. It’s inevitable. No matter how careful you are, no matter how many people proofread…
Update: Instant emails in recurring campaigns is now a native GMass feature. You no longer need to use this workaround. However, if you’d like to (for whatever reason),…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
