GMass is a unique service in the email marketing space because it’s built on top of Gmail. That means, unlike a traditional email marketing service like MailChimp, GMass doesn’t have any email sending servers or sending IP addresses. All emails are sent from our users’ Gmail accounts and therefore through Gmail’s IP addresses. The benefit of this is that your emails are sent through the world’s highest deliverability servers, since virtually nobody blocks Gmail’s IP addresses.
GMass doesn’t monitor its users
Your emails could be blocked
Some spam filters catalog domains that are commonly found in spammy messages, so if your emails contain the same tracking domain as the spammer’s emails, then your emails can also get blocked.
|This screenshot shows an example of the role a tracking domain plays in your GMass sent emails. In this case, the tracking domain “gm.ag” is used to track clicks of the reddit link.
The simple one-step solution
If you are able to add a DNS record for your domain…
You can easily set up a branded tracking domain for your GMass accounts that is based on your OWN domain name.
If you can’t add a DNS record or this is too technical for you…
If you don’t know how to manage DNS records, register a new domain from scratch for use with GMass.
Regardless of whether you have a Gmail account or a Google Apps account, you can take advantage of this capability.
That is the single most important step you can take to maximize your deliverability and avoid blocking issues.
And even better: GMass is one of the only email service providers that serves tracking links over HTTPS, rather than the less secure HTTP. That step will help improve your deliverability even more.