Register your own tracking domain for use with Gmail mail merge campaigns

As I mentioned a few days ago, GMass is sunsetting the program where we register domains for our users, but you can still register your own and take advantage of maximum deliverability.

Please note that you are still ENCOURAGED to set your own tracking domain up based on your organization’s domain. If you are unable to modify the DNS for your existing domain, you can register a new domain from scratch and set it up to be a tracking domain for your GMass account. Here is how you do that:

  1. Choose a domain name registrar. Our favorites are Namecheap and Hover, but feel free to use a more popular service like Register.com or GoDaddy if you’re more familiar with them. In my experience, Hover and Namecheap are simple, have intuitive user interfaces, are inexpensive, and provided good support. I would avoid Gandi.net.
  2. Pick the domain that you want to create as your tracking domain. If your organization is ABC Company, and your existing company domain is abccompany.com, you might pick abccompany.net (if it’s available), or abccompany.us. If the exact name isn’t available, you could pick a name like abccompanyemail.net. You can really pick any domain name that you like. While you can certainly pick a cheaper alternative like a .us domain, I recommend choosing a .net name because it’s shown to have the least issues with blacklistings.
  3. You don’t need any supplemental services offered by the domain registrar, like email hosting or a website. You just need the domain. You can choose the WHOIS protection if you want to protect your contact information, and most domain name registrars offer this for free.
  4. Once your name is registered, you are ready to set a CNAME record for your domain. You will find this in the “DNS Settings” of the registrar you’ve chosen. It’s easier than it sounds! You’ll need to choose the “host”, which is the word before the domain you just registered. For example, if you choose a host of “view” and you registered abccompany.net, then your tracking domain will be view.abccompany.net. Whatever host you choose, set its CNAME to point to x.gmtrack.net (it used to be track.gmass.co but we’ve changed this now to x.gmtrack.net). After you’re done, your tracking domain will be host.yourdomain, or in this example, view.abccompany.net. You can test the tracking domain by going to it in the web browser, and it should immediately redirect to the GMass homepage.
  5. The final step, once you know your tracking domain is working, is to apply it to your GMass account.

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