Why Did My Email Go to Spam? 8 Little Reasons You Never Realized
“Why did my email go to spam?” is a question I hear a lot. And it’s a question I know I’m going to keep on hearing. Possibly forever,…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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How Real Estate Agents Can Respond to Emails 10x Faster with The Reply Project
Good news if you’re a real estate agent and you’re overwhelmed by the amount of email you deal with every day. (Which sounds like every real estate agent…
Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)
The Star Chain Hook method is a copywriting technique that can help you keep your cold emails tight, eye-catching, and focused around action. It’s particularly useful if you’re writing…
How to Find Every Email Thread Waiting on Your Reply (+Add Gmail Labels)
Want to track down every single email in your inbox that’s waiting on you for a reply? It’s easy to overlook one or two dangling threads. Between the way…
The 9 Best (and Free!) Email Productivity Tools You’ve Never Heard Of
Despite two decades of people saying email is dead, it’s still so alive and popular that we need email productivity tools to help wrangle it. Over here at GMass, we’ve…
The Reply Project: A New Tool from GMass to Reply to Emails 10x Faster
Fast replies to your emails have arrived — and we’re talking fast fast. The era of having to block off an hour every day (or more) to deal…
How to Make a Big Cold Email Ask When You Aren’t Offering Much Value
I won’t say cold email is ever necessarily easy — but it’s easier if you have something that’s obviously valuable to your recipient and explicitly solves their pressing problem. So……
Before After Bridge Copywriting (BAB) for Cold Email (Best Tips, Examples)
Before After Bridge copywriting (or BAB) is a cold email storytelling model that, when used right, can take your product or service from “unknown” to “must-have.” And… it…
Cold Email Signature: Smart Credibility Booster or Deliverability Killer? (+7 Tips)
Should you use a cold email signature — or is there too much potential downside? On one hand, there are the hardcore cold emailers out there who preach…
Email Lists in GMass: How to Reuse Prior Campaign Lists for New Sends
If you’ve sent a few (or more than a few) campaigns with GMass, you’ve probably noticed how GMass takes all your recipients’ email addresses and combines them into one…
Gmail API vs IMAP Cold Email Platforms: Which Is Better for You?
Virtually all cold email platforms send your messages through your email service provider (Gmail, Outlook, and the rest) — but how they send comes down to the Gmail…
PAS Copywriting for Cold Email (5 Key Strategies and Templates)
PAS copywriting is a popular sales technique that blends personalization and emotions into a highly-effective cocktail. Because, after all, 95% of sales decisions are emotional. It’s not easy…