The automatic follow-up email feature allows you set a an automatic timed sequence of emails to be sent to your recipients until they reply or open or click. Sometimes this is also known as a drip campaign or a sequence campaign and is popular amongst cold emailers.
In the GMass interface inside Gmail, it’s easy to set the text of the follow-up email using the default “Send this text above original” option, but this option is limited to just text without rich formatting. Still, this option will suffice for most users wanting to use the automatic follow-up email feature.
If the plain text option doesn’t suffice for your purposes and you want to apply formatting like hyperlinks or formatted text or images or attachments to the actual follow-up email, then you need to choose the Custom Message option rather than Send this text above original.
This article will teach you how to create that content that can be chosen in the dropdown.
In order to set formatted content as a follow-up email, you first need to create the content and save it in the GMass system. The way you do that is easy.
Demo Video
Step by Step Instructions
- Click the plus sign button (+) in the GMass auto follow-up section. A new Compose window will launch with the Subject pre-filled.
- You can leave the Subject as is or change it to something to help you remember this template. Remember that when the actual follow-up email is sent, the Subject will be ignored since it’s the Subject of the original campaign that will be used. There’s one exception to this: the Subject will be seen if your auto follow-ups are going to ALL rather than those who didn’t reply, didn’t open, or didn’t click.
- The To address will already be set to a special address (aftemplate@gmass.co) that saves auto followup templates, so don’t change that.
- Fill in the Message area with your actual auto follow-up message. You can use links, font colors, and even attachments.
- Click the red GMass main button to save the follow-up template into your account, so that it can then be chosen from the dropdown later.
- Click the refresh button next to the dropdown where you’re setting your auto follow-ups so that the template you just saved appears in the dropdown.
- Select the message you just saved from the dropdown.
Ajay is the founder of GMass and has been developing email sending software for 20 years.
is there any way to change the message I picked as Auto-Follow up after I sent it to myself via Gmass?
Or Do I have to create a new one everytime?
Hi NP,
You can edit the draft to change the message and all auto follow-ups using that draft will change as well.
Marvin – Sorry but where can I access the draft you are referring to? it is in the Gmass system as a sent email but not as a draft!?
Hi Nitin,
If you want to update the auto follow-ups for a campaign already in progress, you can find the draft in your GMass Auto Follow-ups label which is found listed on the left hand side of your Gmail right below the compose button.
How do I save multiple campaigns for automatic follow up campaigns? Do I have to retype every time? Will the system only save on campaign?
I will have multiple campaigns, looks like it will only store one.
Hi Mike,
Once you send a campaign, the follow-up settings are saved from that campaign into your GMass settings. If you’re sending campaigns that use the same follow-ups then you can just enable each stage for each succeeding campaign. If, however, you’re using a custom HTML follow-up, you can simply select the follow-up from the dropdown list.
Hi
This is great thank you.
Is there a way to test the message(s) I send for an auto-follow up?
Thank you.
Hi Chris,
You can still use the test email button as long as the auto follow-up is in the HTML format and not the plain text format.
Hi,
How does Email Personalization work with Customized Autofollowups?
As I tried using the same Personalized tags in the Customized message but, it doesn’t work.
Is it possible or not?
Hi Roy,
Yes, it should work using the same merge tags as the initial email campaign. Please contact our support team (gmass.co/g/support) so we can assist in identifying what’s causing the issue you’re encountering.
I am experiencing the same problem. I’ve already escalated this to support but have not received a reply.
Hi Gwendolyn,
Could you provide us with the campaign ID of the campaign that has the follow-ups where it isn’t using your merge tags?
Is there a way to change/edit/add to the subject line of one of your “auto follow up” emails? I.e. for my third email, I want to add a word to the subject line, how do I add to the subject line of only the 3rd email ?
Hi Scott,
Auto follow-ups that are sent will always use the initial email’s subject line unless the auto follow-up is sent to “ALL”. Since other triggers for auto follow-ups will send the follow-up as a reply, it will be threaded to the original email, thus use the original email’s subject line.
If, however, you have auto follow-ups set to send to ALL, it would send a new email on a new thread and will have its own subject line.
How do I add an attachment to a later stage follow up? Say I want to include a pdf in stage 4, how do I manually add that before stage 4 sends?
Thanks.
Hi Mike,
You would need to use the steps in this article to create an email template for your stage 4 to include the attachment prior to connecting it as a follow-up stage in your initial email. You may also may want to check out this article: https://www.gmass.co/blog/mass-email-with-personalized-attachments/
I’m currently looking into getting an email marketing service provider. Being new to this, I don’t know yet which one to choose. Is GMass able to do what others (Moosend, GetResponse, SendInBlue, etc.) are able to, like: complicated workflows, triggers, conditions, if-yes/no, delays, etc.?
I’ve heard GMass could provide the highest CTR and least spam risk. If GMass can do this, I’d choose it over others.
Hi Troy,
We don’t have much of a complicated workflow with if yes/no conditions. We do have auto follow-up stages based on certain triggers (or lack thereof) that you can set if you would like to continue onto the next stage or stop based on those triggers. You can view our different features here: https://www.gmass.co/#features
Hi,
Can I add a {First Name} customization to my follow-ups? If yes, how can I do this?
Thanks for you help.
Erik