The automatic follow-up email feature allows you set a an automatic timed sequence of emails to be sent to your recipients until they reply or open or click. Sometimes this is also known as a drip campaign or a sequence campaign.
In the GMass interface inside Gmail, it’s easy to set the text of the follow-up email using the default “Send this text above original” option, but this option is limited to just text without rich formatting. Still, this option will suffice for most users wanting to use the automatic follow-up email feature.
If the plain text option doesn’t suffice for your purposes and you want to apply formatting like hyperlinks or formatted text or images or attachments to the actual follow-up email, then you need to choose the Custom Message option rather than Send this text above original.
This article will teach you how to create that content that can be chosen in the dropdown.
In order to set formatted content as a follow-up email, you first need to create the content and save it in the GMass system. The way you do that is easy.
Demo Video
Step by Step Instructions
- Hit the Gmail Compose button and then create the content of the follow-up in the Compose window.
- The Subject can be anything you like — when the actual follow-up email is sent, the Subject will be ignored since it’s the Subject of the original campaign that will be used.
- Set the To address to yourself.
- Hit the red GMass main button to save the follow-up template into your account, so that it can then be chosen from the dropdown later.
is there any way to change the message I picked as Auto-Follow up after I sent it to myself via Gmass?
Or Do I have to create a new one everytime?
Hi NP,
You can edit the draft to change the message and all auto follow-ups using that draft will change as well.
Marvin – Sorry but where can I access the draft you are referring to? it is in the Gmass system as a sent email but not as a draft!?
Hi Nitin,
If you want to update the auto follow-ups for a campaign already in progress, you can find the draft in your GMass Auto Follow-ups label which is found listed on the left hand side of your Gmail right below the compose button.
How do I save multiple campaigns for automatic follow up campaigns? Do I have to retype every time? Will the system only save on campaign?
I will have multiple campaigns, looks like it will only store one.
Hi Mike,
Once you send a campaign, the follow-up settings are saved from that campaign into your GMass settings. If you’re sending campaigns that use the same follow-ups then you can just enable each stage for each succeeding campaign. If, however, you’re using a custom HTML follow-up, you can simply select the follow-up from the dropdown list.
Hi
This is great thank you.
Is there a way to test the message(s) I send for an auto-follow up?
Thank you.
Hi Chris,
You can still use the test email button as long as the auto follow-up is in the HTML format and not the plain text format.
Hi,
How does Email Personalization work with Customized Autofollowups?
As I tried using the same Personalized tags in the Customized message but, it doesn’t work.
Is it possible or not?
Hi Roy,
Yes, it should work using the same merge tags as the initial email campaign. Please contact our support team (gmass.co/g/support) so we can assist in identifying what’s causing the issue you’re encountering.
Is there a way to change/edit/add to the subject line of one of your “auto follow up” emails? I.e. for my third email, I want to add a word to the subject line, how do I add to the subject line of only the 3rd email ?
Hi Scott,
Auto follow-ups that are sent will always use the initial email’s subject line unless the auto follow-up is sent to “ALL”. Since other triggers for auto follow-ups will send the follow-up as a reply, it will be threaded to the original email, thus use the original email’s subject line.
If, however, you have auto follow-ups set to send to ALL, it would send a new email on a new thread and will have its own subject line.