You now have the option to insert an Unsubscribe link into your email marketing campaigns with GMass. To insert an unsubscribe link, just click the Add Unsubscribe Link link in the Settings box, and a link will be added at the cursor in the body of the message.
We recommend that an unsubscribe link be added to all mass emails containing promotional or marketing content, but the decision is up to you. If you don’t have regular back-and-forth email correspondence with the people whom you’re emailing, it’s wise to include an unsubscribe link.
If a recipient clicks the link, their email address will be placed on your GMass account’s Unsubscribe List. You’ll also be notified via a report that will appear in the GMass Reports –> Unsubscribes Label in your Gmail account.
When you send future mass emails with GMass, your email list will be checked against your Unsubscribe List, and anyone found on the unsubscribe list will be removed automatically as a recipient. You don’t have to manually remove people that have unsubscribed from your source email list because GMass handles the elimination of unsubscribed addresses from campaigns for you.
What your recipient will see
When your recipient clicks on the Unsubscribe Link, he/she will be taken to an unsubscribe page that looks like this and asks for confirmation:
For free accounts, a text link to GMass is also included on this page. For paid accounts, as shown in the screenshot above, there is no link to GMass.
Important Notes about the GMass Unsubscribe Link
- To re-subscribe an address, the subscriber must click on the re-subscribe option after unsubscribing. One can re-subscribe anytime by clicking on any unsubscribe link from any past GMass email. Note that deleting an unsubscribe report from the GMass Reports section will not remove an address from your unsubscribe list.
- If you wish to manually unsubscribe certain email addresses, you can easily add them to your account. Just follow the instructions here to import an unsubscribe list.
- If you wish to manually re-subscribe certain email addresses, you can do so by following these instructions to manually remove an address from your Unsubscribe list.
- If you wish to manually insert the unsubscribe link into the body of your emails, so that it flows with your email design, create a link to:https://www.gmass.co/gmass/u?u=OUTBOUNDThe “OUTBOUND” part will be replaced with a unique identifier at the time the email is sent, and the “www.gmass.co” part will be replaced with your account’s tracking domain.
Ajay is the founder of GMass and has been developing email sending software for 20 years.