We’ve introduced a new enhancement to our popular auto follow-up feature which will send sequential follow-up emails in stages to people until they reply (or open, or click). Now you can set your auto follow-ups so that if you’re sending email to multiple people at a company or organization, if any one person at the organization replies, the follow-ups to everyone at that organization will stop. This option is useful if you’re cold emailing multiple people at an organization with the goal of getting just one of them to reply. If your goal is to get everyone at an organization to reply, you would not want to use this setting. This setting is OFF by default and needs to be turned ON if you wish.
This setting works by examining the domains of your recipients and stopping email to any domain that matches the domain of anyone that’s responded, with the exception of popular consumer domains.
For example, let’s say you’re cold emailing to pitch your corporate catering services, and your original email goes to 3 employees at Uber as well as 2 @yahoo.com addresses:
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
After your initial email, nobody responds. Your Stage 1 auto follow-up then goes out 3 days later, and email@example.com responds and firstname.lastname@example.org responds. Because email@example.com responded, the auto follow-ups to firstname.lastname@example.org and email@example.com will now also stop, if this setting is on. However, firstname.lastname@example.org will still continue to receive auto follow-ups because yahoo.com is a consumer domain, so the fact that email@example.com responded doesn’t affect firstname.lastname@example.org.
Because this setting works based on domain matching, if, for example, you had email@example.com on your list, firstname.lastname@example.org would continue receiving the auto follow-ups because uber.net is a different domain than uber.com. FYI, this is just an example, and it turns out that uber.net isn’t even owned by the real Uber.
When you activate this setting, it applies to your entire account, meaning it will apply to all campaigns with “no reply” auto follow-ups sent from your account. You can’t set this on a per-campaign basis. Also, it does not apply to auto follow-ups that are sent based on opens, clicks, or to ALL — it only applies to auto follow-ups that are based on replies.
To toggle this setting on and off:
- Click Compose to launch a new window.
- Set the To field to email@example.com.
- Set the Subject to the word on or off.
- Leave the Message blank.
- Hit the GMass button. Do not hit the Send button.
Ajay is the founder of GMass and has been developing email sending software for 20 years.