How to create custom HTML content for an automatic follow-up email sequence

In the GMass interface inside Gmail, it’s easy to set the text of the follow-up email using the default “Send this text above original” option, but this option is limited to just text and no formatting. Still, this option will suffice for most users wanting to use the automatic follow-up email feature.

If the plain text option doesn’t suffice for your purposes and you want to apply formatting like hyperlinks or bolded text to the actual follow-up email, then you need to choose the Custom Message option rather than Send this text above original.

If you select “Send custom message” then you must select a pre-saved message from the dropdown.

This article will teach you how to create that content that can be chosen in the dropdown.
In order to set formatted content as a follow-up email, you first need to create the content and save it in the GMass system. The way you do that is easy:

1. Hit the Gmail Compose button and then create the content of the follow-up in the Compose window.
2. The Subject can be anything you like — when the actual follow-up email is sent, the Subject will be ignored since it’s the Subject of the original campaign that will be used.
3. Set the To address to yourself.
4. Hit the red GMass main button.

An example of composing the custom message content that will later be used as content for an auto follow-up sequence. Compose an email to yourself and hit the GMass button to save the content into the GMass system.

Since the content is now in the GMass system, it can be selected in the dropdown.