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Reply Management in your Gmail Account

We’ve just launched a new feature which automatically organizes replies to your Gmail email marketing campaigns. Bounces, replies, block-notifications, and other types of replies received after you send a mass email campaign with GMass will now be categorized for you under the “GMass Reports” label. This means that you no longer have to sift through countless bounces and replies trying to determine which responses are the important ones you need to see.

You’ll notice two new sub-Labels under “GMass Reports”: “Bounces” and “Replies”. Based on your particular email campaigns, you may also notice the sub-Labels “Blocks”, “Delays”, and “Over Limit”.

Here are the details on each reply management category:

Bounces: Bounce notifications indicating that an email address you sent to is invalid. These are removed from your Inbox and placed under the Bounces Label. Additionally, the bounced address is added to your account’s bounce list, and further attempts to send to this email address will be suppressed by GMass. This means that you no longer have to manually extract bounces from your Gmail account. (If you click the regular Gmail “Send” button, however, you can still send to bounced addresses.) You also have granular control over your account’s bounce list. See this post on how to manage your account’s bounce list or have your account ignore bounces.

Replies: Human-based replies where a person clicked the “Reply” button and sent an email in response to your email marketing campaign. Replies remain in your Inbox and are also tagged with the Replies Label.

Delays: Delays are a type of soft-bounce that occurs when Google is unable to transmit an email message but will attempt to later on. Usually “delay” bounces are received if the email server for your recipient is temporarily down. Delay notifications are removed from your Inbox and placed under the Delays Label.

Blocks: Blocks are a special type of bounce indicating that your email was rejected because the receiving email server determined it contained spam like content. Block notifications will be rare since emails sent with GMass almost always land in the Inbox. Block notifications remain in your Inbox and are also tagged with the Blocks Label. If you notice blocks after sending an email campaign, contact our Support team so we can determine what is causing the block and how to resolve it.

Over Limit: These are special types of bounces generated by Gmail indicating that an email wasn’t sent because your Gmail account has exceeded its daily quota. GMass attempts to prevent you from exceeding your limits to begin with, but in some cases your account may still generate these notificaitons. Over Limit emails are removed from the Inbox and placed under the Over Limit Label.

Other points to note about automatic reply filtering:

  1. GMass’s reply management system only works on replies/bounces sitting in your Inbox. If you manually move these from your Inbox and into a separate Gmail Label, or if you delete them before the GMass reply scanner processes them, then they will not be categorized for you.
  2. Thanks to GMass’s instant reply and bounce detection, introduced in August 2023, these labels should appear almost immediately.
  3. This was a difficult feature to build, and I’m especially proud of the algorithm I derived and the computational efficiencies I achieved when writing the code for this feature. GMass already excels as the most powerful email marketing platform for Gmail and Google Apps, but now GMass is the only Gmail-based email marketing solution that can automatically manage replies.

And now, you can use GMass’s tool The Reply Project to write ultra quick responses to the replies to your campaign.

Just head to the GMass dashboard and click on the number of replies to your campaign…

Replies in the dashboard…or click on the number of replies in the web-based campaign report.

Replies in the web-based campaign report.

In both cases, you’ll see a flyout panel on the right showing you the replies to the campaign (along with sentiment analysis on those replies). You’ll also see a link to Reply to these emails with The Reply Project.

Reply flyout panel
That will open all the replies on one screen. You can type quick responses, or use templates or ChatGPT for even faster responses.

With these features GMass continues to make it faster and easier to find replies to your campaign and quickly respond — making sure nothing slips through the cracks in the process.

See why 99% of users say they’ve had their best deliverability ever with GMass

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  1. Hello,

    I want to do some outreach, so evry mail will be some way personalized, I can't send in bulk. But after I send it I want to mark it to send an automated followup if they don't respond in 7 days. How I can do that?

    [email protected]

  2. Right now, there's no way to send an automated follow-up, but that feature is coming. Give me about a month or so.

  3. Ajay, this is great! In the followup campaign enhancement I would love to see the option to send to campaign recipients that "did not open"

  4. Is there any way to stop a gmass email once it's been sent please? I sent one to 5,000 people in increments of 1900, but gmail has put a hold on my account for sending out more than 100 at a time. It's causing me problems. Thanks.

  5. please add another function subscriptions.
    connect google-forms and Gmass or more ..
    that I could place on my site.

  6. Hello,

    yesterday I started using GMass. So far, I am pretty excited of all the options it offers.

    But I also ran into trouble already :).
    1) I sent a campaign to my customers

    2) The majority of the emails returned from my SMTP due to overload (which is fine, I should have spreaded out the campaign a little)

    3) all those addresses went to "Bounces" category

    4) now I am not able to contact these via GMass again

    Can I somehow manage my "account's bounce list"? At least clearing it and starting over would be fine.

    Thanks, regards,

  7. The reply detection seems to have a problem. I’ve received a few replies in the inbox from my campaign (including the one I sent from my other email, just for testing), but in the reports I still see 0 replies. Then, when I try to create a follow-up campaign, in the selection for the “Behaviors” I also see “Replies: 0”.

    PLEASE HELP! (I’m a Premium paying customer)

  8. Bounces are being returned to my inbox, not the Gmass Bounce folder, and they are not being processed by Gmass (at least, they are still in the inbox, hundreds of them).

    How can we correct this procedure?

    1. Bounces go to your inbox so that you’re aware you’re getting them. You can set a filter to have them skip the inbox if you prefer not to get them.

  9. Hi, something is off with this Replies statistics. It shows in report that were over 30 replies, but there are nowhere to be seen. Not even in the Replies folder.
    How is that? Is gmail blocking emails or is just some auto-confirmation that the user received the e-mail, but it shows as reply in gmass.


    1. Hi Blaz,

      Please contact our support team through http://gmass.co/g/support with the campaign ID of the campaign that you’re experiencing these issues with.

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  19. After reading your question, I assume the employee is leaving temporarily. If that is the scenario, there is a way to set up an “Out of the Office” automatic reply.

  20. With the folders created, how then do I stop the massive amounts of gmass emails going into my inbox? These emails are duplicated, not so? One in the inbox and the same one transferred to a folder.

    1. Hi Eve,

      Emails will automatically be moved to their corresponding labels without any further actions from you.

  21. I bought the paid version of GMass but my Gmail inbox was a mess. The campaign emails are all mixed up with my routine emails. I need help to solve this problem. Otherwise, the tool is excellent, but this point left me unsatisfied.

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