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GMass Blog

Tips and tricks for sending email campaigns inside Gmail

How a team member can send follow-ups to your mass emails

July 6, 2022

How a Team Member Can Send Follow-Ups to Your Mass Emails

Useful technique for teams: How a team member can use GMass to send follow-ups to contacts who don't reply to a mass email you send.

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Mailtrack Mail Merge vs GMass Mail Merge

June 28, 2022

Mailtrack Mail Merge vs. GMass: Who’s Best for Sending Campaigns?

Mailtrack is a popular open tracking tool for Gmail that also offers some basic mail merge features. How does it compare to GMass for sending campaigns?

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Top 10 Free Email Tracking Software

June 24, 2022

Top 10 Free Email Tracking Software (Features, Pricing, Reviews)

Check out the 10 best free email tracking software you can use to analyze your email campaign performance in 2022.

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Send to multiple lists in a single campaign with GMass Multi Merge

June 23, 2022

Send to Multiple Lists in a Single Campaign with GMass Multi Merge

Send a single email campaign to multiple lists in GMass. Connect 2+ Google Sheets, segmented behavior-based campaigns, or search-driven mailing lists.

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Zero Open Rate for an Email Campaign

June 22, 2022

0% Open Rate for an Email Campaign? 7 Possible Reasons + Best Fixes

Why you had a 0% open rate (it's probably a technical issue), how to troubleshoot it, and 10 steps to prevent 0% or low open rates in the future.

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Cold email strategies - Apple broken open rates

June 21, 2022

6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates

Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.

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Email tracking guide - benefits methods and tools

June 20, 2022

The Email Tracking Guide: Benefits, Methods & Tools (2024)

Find out why you should track your email campaigns and how to do it using the right software in this definitive guide to email tracking.

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Preview text - what it is - how to set it up

June 17, 2022

Preview Text: What It Is, Best Strategies, & How to Set It in GMass

What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.

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List Unsubscribe Header - What It Is and How to Implement It

June 16, 2022

List-Unsubscribe Header: What It Is and How to Implement it in GMass

Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.

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We tested Gmail multisend

June 10, 2022

We Tested Gmail Multi-Send (Google’s Built-in Mail Merge)

Gmail multi-send is Google's first crack at native mail merge (although without personalization). We tried it out to see what it can do.

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What's the cheapest cold email tool

June 9, 2022

What’s the Cheapest Cold Email Tool in 2024? (Best Low Cost Option)

We evaluated 10 leading cold email platforms to find the cheapest cold email option — as well as the features you will and won't get with each tool.

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Wedding email address ideas and setup guide

June 8, 2022

Wedding Email Address Ideas & Complete Set-Up Guide (50+ Best Examples)

Why you need a wedding email address, how to set it up, dozens of ideas for what to make it, and ways you can best use it.

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