Here in the GMass archives category page you can find the articles we've written, often about how to get the most out of a GMass feature — but sometimes about even broader cold email and email marketing strategy with a GMass twist.
If you're here because you're new or new-ish to GMass and you want to learn about everything GMass has to offer (spoiler: a lot), you might want to head over to the tour.
August 19, 2022
Boost Deliverability with SSL for Email Tracking Domains (How-to Guide)
How to use GMass to use secure custom tracking domain links in your email campaigns. GMass will obtain an SSL certificate for better deliverability.
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August 16, 2022
Email Polls: How to Create Quick, Simple Surveys in Gmail
How to create simple email polls in Gmail. Collect votes and view real-time results in GMass. No external apps are required.
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August 12, 2022
GMass Dashboard User Guide (Campaign Reporting, Account-Level Settings)
A guide to using the GMass dashboard for campaign reporting with extended info, reply management, account-level settings, and much more.
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July 25, 2022
Case Study: How BatLinks Link Building Agency Saves $5k/mo. with GMass
How Batlinks, a link building agency, switched to GMass and saw improved results for deliverability, open rates, conversions, and cost savings.
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June 23, 2022
Send to Multiple Lists in a Single Campaign with GMass Multi Merge
Send a single email campaign to multiple lists in GMass. Connect 2+ Google Sheets, segmented behavior-based campaigns, or search-driven mailing lists.
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June 17, 2022
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.
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June 16, 2022
List-Unsubscribe Header: What It Is and How to Implement it in GMass
Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.
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May 3, 2022
Using GMass’s Unique “Send as Replies” to Keep the Conversation Going (3 Examples)
How to use GMass's unique and powerful "send as replies" feature to keep a conversation going by sending a new campaign as a reply to a previous one.
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April 28, 2022
GMass for Teams: 7 Features & Benefits
GMass teams features include collaboration and sharing options, plus a price discount for every member of your entire team.
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November 17, 2020
How to use Campaign Templates in Gmail
We’re often asked how GMass handles “templates.” The simple answer is that every email you send with GMass is a …
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January 10, 2020
What Makes GMass Better?
Why should you choose GMass over the million other email campaign tools? Here's the answer.
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August 18, 2019
Four common email marketing mistakes and how to avoid them
How many times have you received an email that starts with “Dear *|FNAME|*”? It happens so often it’s laughable, and …
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