Inside Sales vs. Outside Sales: 5 Key Differences + 3 FAQs
Inside sales vs. outside sales — which is the better sales model for your business? Both sales models can help you convert leads, but their approaches vary greatly.…
GMass Blog
Category: Sales
GMass is a very popular email platform for people working in sales.
Whether it’s for cold outreach to prospects, following up with interested leads, or sending newsletters or drip campaigns, GMass is the tool of choice for tens of thousands (or more) salespeople worldwide.
Here in the sales archive, you can find articles we’ve written about the sales world — generally, although not always, related to email.
Find sales strategies, outreach tips, email templates and copywriting suggestions, guides, software reviews and more.
Continue reading →
The Ultimate Sales Cycle Guide (7 Stages + 5 Tips)
A sales cycle acts as a roadmap that your sales team can follow to close a new lead. While sales cycles vary across businesses, their end goals are…
8 Practical Tips to Create a Winning Sales Strategy
A sales strategy describes the plan of action your sales team should follow to crush your revenue goals. By implementing a well-thought-out sales strategy, you can ensure that…
7 No-Nonsense Tips to Generate Sales Leads Effectively
Generating sales leads is a core element of any sales process. But with so many ways to attract B2C and B2B sales leads, how do you know where…
The 2026 SaaS Sales Guide (Stages, Tips, FAQs)
Unlike traditional sales, SaaS sales can turn out to be very challenging. The SaaS space is also highly competitive — as of June 2020, more than 15,000 businesses…
2026 Sales Goals Guide (Examples + How to Set Them)
The concept of sales goals is constantly evolving. It’s 2026 and “sell as much as you can, as fast as you can” isn’t a sustainable sales goal anymore.…
7 Powerful Consultative Selling Strategies to Skyrocket Revenues
While traditional selling may simply push a product or service without considering what the client needs, consultative selling takes a different approach — it focuses on helping the…
Sales Team Guide: Roles + How to Hire & Manage (2026)
Building a sales team isn’t easy. You can’t just hire a group of fast talkers and hope they’ll convince prospects to buy your product or service. You might…
What is the Hard Sell and How to Implement It (2026 Guide)
Hard selling is a sales approach that uses straightforward and typically aggressive tactics to make a quick sale. And while it’s an established sales technique, a shift in…
The Sales Pipeline: What It Is, Stages, How to Build One (2026)
A sales pipeline represents the different stages prospects go through as they transition from leads to customers of your business. A well-managed sales pipeline will help you pinpoint…
Sales Prospecting: The Ultimate Guide (Techniques, Tools)
Sales prospecting involves finding potential customers for your products or services. However, developing an efficient sales prospecting process that can churn out one customer after another is easier…
7 Practical Tips on How to Master the Soft Sell
Today, 97% of buyers go online to research companies and their products or services. What does that mean for businesses? Buyers are more educated than they have ever…