8 Practical Tips to Create a Winning Sales Strategy
A sales strategy describes the plan of action your sales team should follow to crush your revenue goals. By implementing a well-thought-out sales strategy, you can ensure that…
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
A sales strategy describes the plan of action your sales team should follow to crush your revenue goals. By implementing a well-thought-out sales strategy, you can ensure that…
Generating sales leads is a core element of any sales process. But with so many ways to attract B2C and B2B sales leads, how do you know where…
Unlike traditional sales, SaaS sales can turn out to be very challenging. The SaaS space is also highly competitive — as of June 2020, more than 15,000 businesses…
The concept of sales goals is constantly evolving. It’s 2026 and “sell as much as you can, as fast as you can” isn’t a sustainable sales goal anymore.…
While traditional selling may simply push a product or service without considering what the client needs, consultative selling takes a different approach — it focuses on helping the…
CRM marketing involves using CRM software and related tools to manage leads and nurture relationships. It helps you align your sales and marketing strategies for better conversion and…
Building a sales team isn’t easy. You can’t just hire a group of fast talkers and hope they’ll convince prospects to buy your product or service. You might…
Hard selling is a sales approach that uses straightforward and typically aggressive tactics to make a quick sale. And while it’s an established sales technique, a shift in…
Want to learn about CRM emails and how they can help you? Email marketing no longer involves sending generic emails to as many recipients as possible. Professional email…
If you’re looking for some great follow-up email subject lines that will get your recipients to respond quickly, you’ve come to the right place! In this article, I’ll…
A sales pipeline represents the different stages prospects go through as they transition from leads to customers of your business. A well-managed sales pipeline will help you pinpoint…
Hi there! For GMass’s five-year history, I’ve been the sole developer, and I’ve balanced my time between writing code and managing the business. It’s time to scale up…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.