Ajay’s Honest Guide to Optimizing a WordPress Blog
My GMass blog is all about educating people about Gmail, email marketing, and cold email. I’ve spent considerable time improving the blog recently by optimizing it for the…
GMass Blog
Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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We’ve launched our new extension design
We’ve just launched version 5.0.0 of the GMass extension, featuring a decidedly more modern design. (It no longer looks like a refugee from the 1990s.) Your Chrome browser…
How to Request Read Receipts in Gmail [Step-by-Step Process]
Want to learn about setting up email read receipts and how to use them? “Read receipts” is a helpful feature that notifies you when a recipient reads your…
How to Send a Group Email in Gmail [Step-by-Step Process]
Creating a Gmail group allows you to send emails to multiple people without adding each Google account or group member individually. In this article, I’ll briefly explain what…
Your Helpful BCC Email Guide (Gmail, Outlook, Tips and More)
Want to learn about the BCC email feature and how to use it? In this article, I’ll show you how to use the BCC function in Microsoft Outlook,…
The results of our Product Hunt promoted posts
In early 2019, I signed up for a six-month “promoted product post” campaign with Product Hunt. GMass has been featured on the site organically several times in the…
5 ways to use Gmail as an Applicant Tracking System for small business recruiting
For small businesses, finding perfect new employees is key to keeping your operation afloat. And it’s a difficult enough task without becoming overwhelmed with an inbox full of…
How to Use the CC and BCC Features in Gmail (Updated Guide)
Want to know how to use the CC and BCC features in Gmail? Gmail’s CC and BCC features can help you send emails to multiple recipients. However, the…
Setting up an SMTP Server on Linux – ultimate guide
The Four Horsemen of Linux Mail Transfer: Exim, Postfix, Sendmail, and Qmail Considering how important and popular email is today, it shouldn’t surprise anyone that there are millions…
My story of negotiating Stripe fees
I began accepting payment for my SaaS product in August of 2016, and at the time, I chose Stripe because it seemed to be what every SaaS platform…
43 Cold Email Subject Lines That Get Your Emails Opened Instantly (and When to Use Them)
According to a recent study, the average professional receives about 121 emails per day. That’s a lot of noise to push through if you want to be heard.…
Four common email marketing mistakes and how to avoid them
How many times have you received an email that starts with “Dear *|FNAME|*”? It happens so often it’s laughable, and it’s a clear example of personalization gone wrong.…