The Fantasy Football Commissioner’s Guide to Easy, Effective Emails
Sending effective fantasy football email messages is a part of your sworn, sacred duty as commissioner … even if the fantasy apps handle a lot of the heavy…
GMass Blog
Author: Sam Greenspan
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College Admissions Office Email Guide: How to Send Easy Personalized Messages
We’re here to make your process of sending college admissions emails a lot faster and smoother. (We can’t help you make the process of sending physical mail faster and…
The College Administrator’s Complete Guide to Personalized Mass Emails
You’re here because you’re a college administrator who sends a lot of emails. All college administrators send a lot of emails. GMass has become a very popular mass email and cold email platform…
7 Cold Email Tricks That Toe the Line Between Valuable and Deceitful
There’s a difference between cold email tricks and traditional cold email tactics. Tricks fall into a murkier, gray-er area than tactics. Cold email isn’t spam. But some tricks toe the line…
7 Ways Email Platforms Inflate Your Open Rates (+Smart Solutions)
Open rates are going through some things right now. Someone should probably reach out, you know, just to say hi. Open rates have always been somewhat iffy metric…
How a Team Member Can Send Follow-Ups to Your Mass Emails
If you’re using GMass for teams, you may wind up in scenarios where you want to tag team an email campaign. That is: A scenario where one team member handles…
Mailtrack Mail Merge vs. GMass: Who’s Best for Sending Campaigns?
Mailtrack is one of the most popular email tracking Chrome extensions (if not the most popular) — which also offers some built-in mail merge features. GMass is one of the most popular Gmail…
Send to Multiple Lists in a Single Campaign with GMass Multi Merge
Want to send a single campaign to multiple lists? Now you can with GMass’s Multi Merge. This is a powerful, intelligent feature that enables you to use mail merge personalization…
0% Open Rate for an Email Campaign? 7 Possible Reasons + Best Fixes
So you sent an email campaign and when you checked the stats, you had a 0% open rate. You’re here because you’re wondering how that’s possible. Because really, it’s…
6 Cold Email Strategies Now That Apple Mail Privacy Protection Breaks Open Rates
Apple Mail Privacy Protection is here to mess with your open rates. At least a little bit. A quick dive into the back story of Apple Mail Privacy Protection……
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
Preview text is one of the three major elements behind how an email looks in the inbox. And while it’s not quite as well-known or deeply-analyzed as the subject…
List-Unsubscribe Header: What It Is and How to Implement it in GMass
With the list-unsubscribe header, you make it as easy as possible for users to unsubscribe from your messages. When you include list-unsubscribe headers in your messages, the email clients…