Practical guides, product updates, deliverability research, and experiments from the team building GMass.
The average office worker receives more than 120 emails per day. And that’s as of a study conducted nearly a decade ago. With the increased email volume since, it’s realistic to estimate…
The sales pipeline and sales funnel are two sales models that represent the buyer journey as leads turn into prospects and customers. While both give you a clear…
A wave of cold email AI tools has arrived, offering to personalize your outreach emails at scale. But are these tools ready to be a part of your…
Email copywriting can take on many forms, whether it’s advertising a new product, recommending an existing one, or simply wishing customers a happy birthday. However, writing an engaging…
The goal with a lot of mass email campaigns is to, well, make them look like they aren’t mass email campaigns. At GMass, we’ve put a tremendous amount…
The ROI of an email campaign isn’t always proportionate to its list size. If a large number of your emails don’t get opened — or they bounce or…
While GMass is very popular for solo users, sending everything from cold prospecting emails to weekly updates on their triple fire emoji beats, there are also lots of…
In early April, when Elon Musk declared he was going to buy Twitter, it seemed like another outrageous statement in his long line of high-profile, odd, boredom-driven outrageous…
An email attachment is a great way to substantiate your message and provide more value to recipients through reports, contracts, case studies, and more. But attachments email isn’t…
GMass offers subscribers a standalone SMTP service to send your transactional emails through your Gmail account. (Transactional emails are the essential, non-promotional business emails you send like receipts…
Writing an effective email is challenging. You’ll need to craft a catchy subject line, an engaging body, and a compelling call to action. But what’s more difficult is…
Email personalization lets you create individual email experiences for each recipient in your mailing list. However, to personalize emails effectively, you’ll first need to collect data on the…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
