Practical guides, product updates, deliverability research, and experiments from the team building GMass.
Email personalization lets you create individual email experiences for each recipient in your mailing list. However, to personalize emails effectively, you’ll first need to collect data on the…
Great email copywriting goes beyond the actual email content. It considers the email subject line, how you personalize said content, your call to action, and more. To help…
Marketers and salespeople use newsletters, case studies, and other indirect marketing techniques to build brand awareness. And while these digital marketing practices may capture a client’s interest, you…
A few years back, we noticed GMass was becoming a legit player in the hip-hop world. Not because of our music — for some reason, we still can’t…
SendGrid is the biggest name in the SMTP world — and there’s a reason. SendGrid has been around forever (well, since 2009, which is “forever” on the internet)…
If you’re sending cold email or doing any kind of email outreach for prospecting purposes, you need to ensure your cold email tool can offer you more than…
GMass, Lemlist, and Mailshake are three of the most popular cold email platforms for professionals — and arguably the three most popular platforms. (Those who would argue: Probably some other…
So… Will Smith slapped Chris Rock on stage at the Academy Awards last week. You maybe, just maybe, have heard about it a few times. The people behind…
Many people use the Microsoft Word mail merge to send bulk emails. However, it only supports basic mail merge features. Microsoft Word cannot attach individual files in mail…
Calendly is one of the world’s most popular tools for scheduling calls and meetings. GMass is one of the world’s most popular cold email outreach tools. So it’s…
Need to write a great cold email but want some guidance on your cold email copywriting? Writing a high-converting cold email requires thorough research about your target audience…
As a B2B marketer, you need to master writing different types of B2B emails to help you generate leads, drive sales, and build lasting client relationships. To help…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
