12 Email Copywriting Best Practices You Need to Follow Today
Great email copywriting goes beyond the actual email content. It considers the email subject line, how you personalize said content, your call to action, and more. To help…
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Email, Gmail, and GMass — explained.
Practical guides, product updates, deliverability research, and experiments from the team building GMass.
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10 Best Practices to Excel at Direct Response Copywriting (2026)
Marketers and salespeople use newsletters, case studies, and other indirect marketing techniques to build brand awareness. And while these digital marketing practices may capture a client’s interest, you…
New feature for beat makers: Track who listens to your beats and how long
A few years back, we noticed GMass was becoming a legit player in the hip-hop world. Not because of our music — for some reason, we still can’t…
Why GMass + SendGrid is Better for Campaigns Than SendGrid Alone
SendGrid is the biggest name in the SMTP world — and there’s a reason. SendGrid has been around forever (well, since 2009, which is “forever” on the internet)…
Hot Settings for Cold Email: 11 Essential Features & Tactics to Optimize Campaigns
If you’re sending cold email or doing any kind of email outreach for prospecting purposes, you need to ensure your cold email tool can offer you more than…
Comparing the campaign creation process in GMass, Lemlist & Mailshake
GMass, Lemlist, and Mailshake are three of the most popular cold email platforms for professionals — and arguably the three most popular platforms. (Those who would argue: Probably some other…
The cold email sequence Will Smith sent the Academy to try to keep his spot
So… Will Smith slapped Chris Rock on stage at the Academy Awards last week. You maybe, just maybe, have heard about it a few times. The people behind…
How to Mail Merge with Attachments in Gmail and Outlook
Many people use the Microsoft Word mail merge to send bulk emails. However, it only supports basic mail merge features. Microsoft Word cannot attach individual files in mail…
How to connect Calendly and GMass using Zapier (6 great examples)
Calendly is one of the world’s most popular tools for scheduling calls and meetings. GMass is one of the world’s most popular cold email outreach tools. So it’s…
How to Ace Cold Email Copywriting (10 Handy Tips + 3 Templates)
Need to write a great cold email but want some guidance on your cold email copywriting? Writing a high-converting cold email requires thorough research about your target audience…
How to Write B2B Emails (7 Handy Templates, 5 Proven Tips)
As a B2B marketer, you need to master writing different types of B2B emails to help you generate leads, drive sales, and build lasting client relationships. To help…
11 best Gmail extensions you’ve never heard of
Gmail is used by more than one billion people. Not your parents, who are ride-or-die AOL email forever, but one billion other people. And every single one of…