New option to skip weekends when scheduling mail merges

When scheduling multi-day mail merge campaigns, you can now choose to skip the weekends. While the Skip Weekends checkbox under the Scheduling section may look simple, its underlying functionality is actually quite complex. What is a weekend? A weekend is 12:00 AM Saturday to 11:59 PM Sunday, based on your computer’s local time.

Skip Weekends
By checking “Skip Weekends”, no emails will be sent on a weekend. The auto follow-up Stages will count based on business days (Mon-Fri) rather than all days.

The “Skip Weekends” setting applies under the following scenarios:

  • You’re sending an email campaign where you use the “spread out” feature to send only a certain number of emails/day. With “Skip Weekends” on, the campaign would only send Monday through Friday.
  • You’re sending an email campaign that recurs daily or hourly, based on new rows found in your Google Sheet. With “Skip Weekends” on, the campaign wouldn’t check for new spreadsheet rows during the weekend.
  • You’ve configured auto follow-up emails and set your various Stage 1, Stage 2, and other Stage’s Days. With “Skip Weekends” on, it is assumed that the number of Days set for the various Stages are “business” days. Meaning, if you launch a campaign on Wednesday, and set Stage1=3 Days, then that means 3 “business” days, so Stage 1 will send on Monday.
  • If your campaign unexpectedly exceeds your Gmail account limits and starts generating Gmail’s “You have reached a sending limit” bounces, GMass detects that and pauses your campaign. Normally your campaign is paused for four hours. With “Skip Weekends” on, if four hours later is a weekend, then the campaign is pushed back to Monday morning at 8am, your local time.
  • You send an email campaign right now, and it happens to be the weekend. With “Skip Weekends” on, your mail merge would send at the same time on the following Monday instead of right now.

Practically speaking…

Practically speaking, why would you want to use the “Skip Weekends” setting? Generally, it’s because you want your recipients to get your email when they’re most likely to be working, and then they’d expect you to be working. Specifically, with each scenario described above:

  • If you’ve intentionally spread out your campaign to send only a certain number of emails/day, you may wish to skip the weekends so that your recipients get their emails only when they’re likely to be working.
  • If you’re using auto follow-up emails, it’s more likely your recipients will believe the follow-up is a manually typed out email just to them if it’s on a weekday rather than on the weekend.
  • If you’re setting up a daily recurring mail merge campaign tied to a spreadsheet, you may want to be able to add rows to your spreadsheet on Saturday and Sunday but not have those emails send until the following Monday.

Timing Examples

Here is how the timing works when Skip Weekends is checked:

  • If you send a campaign during the course of a weekend, it will instead send on the following Monday at the same time. For example, let’s say it’s Saturday at 3pm your local time. You send a campaign “now” but with “Skip Weekends” checked. It would not send until Monday at 3pm your local time.
  • With auto follow-ups, the Days you set for the various Stages are counted as business days, meaning Monday through Friday only. If you start a campaign on Wednesday at 11am, and set your Stage 1 auto follow-up to go in 4 Days, the Stage 1 follow-up would send on Tuesday at 11am, since Tuesday is four “business” days after Wednesday.
  • With automated recurring campaigns, if the campaign is set to repeat daily to new rows found in a Google Sheet, then the campaign sends Monday to Friday at the same time, to new email addresses found in the spreadsheet. If the campaign is set to repeat hourly, then the campaign would check for new spreadsheet rows and send during the 11pm hour on Friday night, and then resume checking the spreadsheet and sending on Monday right after midnight strikes.
  • GMass pauses your campaign when it detects that it’s bouncing because you’ve exceeded your sending limits. If a batch of emails is sending at Friday at 10pm at night, and GMass detects “over limits” bounces, then the campaign would resume sending at Monday at 8am. We’ve chosen Monday at 8am specifically for these scenarios, rather than the stroke of midnight on Monday.

Other things to know

  1. Remember, a weekend is defined by your computer’s local time, not GMT time. Some reports and notifications in GMass are shown in GMT time, but weekends are defined by your local time.
  2. The “Skip Weekends” setting sticks, meaning if you set it for one campaign, the box will be automatically checked the next time you launch a Compose window.

Leave a Reply

Your email address will not be published. Required fields are marked *