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We’ve changed how click tracking works to avoid false phishing detection

If you’ve sent mail merge campaigns with your Gmail account and have used GMass’s click-tracking feature, you’re used to having all of your clickable URLs altered to be tracked. In certain cases, however, phishing scanners were flagging the tracked links when a URL was used for the anchor text. Many email marketing experts have already written about this issue, so I won’t expound upon the history of phishing in this post.

The important change to be aware of is that GMass’s click tracking feature now skips tracking on links where the anchor text itself is a URL rather than a word or a phrase.

Meaning, if your links looks like this:

Go to http://www.wordzen.com for an awesome email editing service!

where the links is a URL itself, then we won’t track that link.

If your links looks like this, however:

Go to Wordzen for an awesome email editing service!

the anchor text is now “Wordzen” instead of “http://www.wordzen.com”, and so GMass will track this link.

You’ll also notice that if you’re a Google Apps user, the clickable links now point to our new domain gm.ag instead of gmass.co.

Interestingly enough, we tested other popular email marketing services to assess how their click tracking functions worked, including MailChimp, Constant Contact, and Campaign Monitor. Surprisingly, none of these services skip click-tracking on links where the anchor text is a URL, meaning emails sent from those services will get flagged by phishing scanners if click tracking is enabled and links with URLs as anchor text are present in the message.

I believe GMass, despite doing it differently than these other popular email marketing tools, is now implementing click-tracking the proper way. We hope that the rest of the email marketing industry will soon follow suit.

  1. Hi GMass – first, I’m a BIG fan and I LOVE your company’s services! I’m setting up link tracking for another new email account and I have a couple of questions. If I have text in the body of the email such as MyWebsite.com (without ‘http’ and without ‘www’), will link tracking be applied to this text? Is there still a chance that emails with this text will be flagged for phishing? Thanks in advance for your assistance! 🙂

  2. None of my links are tracking in the main “GMASS Campaign Report”.

    They are however tracking in the individual “Clicks” report.

    Will this feature be available again today?

    2 of my links use anchor text (no URL) and the 3rd link uses an anchor image.

    I’m a new paid subscriber as of yesterday and need to start my 1st campaign today at 1PM 🙂


  3. Hi, my links are individualised for each email recipient so I have them listed out in my spreadsheet and they get entered in to the email using your wonderful field feature.

    So my emails look kind of like this:

    Hi {firstname}, please click on {bit.ly}.

    I do this to pass the recipient email address as a query in the relevant URL.

    I’ve noticed that GMass is not tracking these links. Is there a workaround for this situation?

  4. Hi Rahul,

    You could add a different anchor text to change the link text to something other than the actual URL but still have it point to the relevant URL when clicked.

    1. Hi there, I have a question about this as a well. I am sending unique links to 100+ emails, but they all have the same anchor text. Is there a reason these links are still not being tracked?

      Is there anything else I can do?

      Thank You,


      1. Hi Jordan,

        Upon checking, we’re not showing a unique link on for your most recent campaign. Could you please contact our support team directly by going to gmass.co/g/support and providing us with the text you’re using for the link and the campaign ID so we can check on our end?

  5. buenas tardes
    Envié 600 mensajes masivos y me demora más de 1 día en enviarlos (inserté una foto)
    porque es asi???

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