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Top 8 Lead Generation Software in 2024 (Features, Pricing)

top 8 lead generation software

Looking for the best lead generation software for your company?

Generating leads can be a challenging and time-consuming process.

However, generating high-quality leads is an essential part of the sales process. And without it, your product or service is going to have a hard time achieving success.

Fortunately, you can utilize lead generation software to generate quality leads with ease.

In this article, I’ll highlight the eight best lead generation software tools. I’ll also show you how to capitalize on your leads once you’ve found them.

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Let’s get started.

What Is Lead Generation Software?

Lead generation software helps streamline the process of generating qualified leads.

It lets you identify qualified leads from various channels such as email, social media platforms, and landing pages and forward them to the sales team for lead nurturing.

However, as there are several potential channels to find a new lead, generation software tools may differ in the channels they target.

For example, some tools specifically focus on creating engaging landing pages or utilizing live chat to generate a quality lead. Others may take a more comprehensive approach to automated lead generation, combining various strategies.

Top 8 Lead Generation Software

There are hundreds of lead generation tools available on the market

So how do you pick the right tool for your business?

Some essential criteria that help you make this decision are:

  1. What are the key features of the generation software?
  2. How much is it going to cost you?
  3. What do other users say about the software tool?

To help you make an informed choice, I’ve highlighted the eight best software tools and included the details about the criteria I mentioned:

1. VideoAsk

VideoAsk improves your ability to generate leads by allowing you to share pre-recorded interactive video messages with your website visitors.

Each video clip is followed by multiple-choice options that lead the visitor through a conversion funnel based on conditional logic.

For example, a marketer’s first video can introduce their product and ask you what your team size is. Based on your response, the second video would share the most relevant features related to your company size.

Key Features

  • Conditional logic helps improve the quality of your conversations.
  • You can redirect people using a custom URL at any point so that leads can find more information or schedule meetings.
  • You’re able to reply directly to leads who have left their names and email addresses.
  • Video conversations are transcribed using AI.


  • View all responses from one centralized dashboard.
  • Creating personalized videos for leads makes a fantastic first impression.
  • The well-designed interface makes navigating the software easy.


  • As far as lead generation goes, it only lets you interact with website visitors.
  • The transcribing process can take a while.


VideoAsk offers three plans.

  • Start: free — contains all the core video features, 20 minutes of video or audio processing per month, and up to three users.
  • Grow: $30/month — includes everything in the “Start” plan, plus 100 minutes of video or audio processing a month, conditional logic, support for five users, and more.
  • Brand: $50/month — includes everything in the “Grow” plan, plus 200 minutes of video or audio processing a month, domain white-labeling, support for up to 10 users, and more.

Additionally, you have the option of adding more minutes to the Brand plan, starting at $67/month for 350 minutes.

Customer ratings

  • Capterra: N/A
  • G2: 4.5/5 (2+ reviews)

2. Voila Norbert

Voila Norbert is a lead generation tool that helps you generate potential B2B leads using a vast database of B2B email addresses. When this generation tool receives an email search request, it checks against its database to ensure the address is an active ID.

Key Features

  • Verify bulk email addresses quickly.
  • Populate your email list data with information on your leads’ job titles, company names, locations, and social media profiles.
  • It provides detailed results to improve your conversion rate.
  • It automatically removes duplicate email addresses to ensure you don’t email the same person twice.


  • Can remove invalid or inactive email addresses
  • Norbert doesn’t charge users if they can’t find the email address.
  • Integrates with tools like Zapier, Google Chrome, Salesforce, and more


  • Can be challenging to find the email addresses of employees working in large companies
  • The free trial only supports 50 email addresses


Voila Norbert offers a prepaid prospecting plan starting at $50 for 500 credits — each credit validates one email.

There are also four pricing plans for their prospecting services:

  • Valet: $49/month for up to 1,000 leads/month
  • Butler: $99/month for up to 5,000 leads/month
  • Advisor: $249/month for up to 15,000 leads/month
  • Counselor: $499/month for up to 50,000 leads/month

It also offers pay-as-you-go options for email verification (starting at $2 for 500 email addresses) and email enrichment (starting at $4 for 100 email IDs).

Customer ratings

  • Capterra: 4.7/5 (5+ reviews)
  • G2: 4.8/5 (330+ reviews)

3. Leadfeeder

Leadfeeder is B2B lead generation software that helps with inbound marketing. It can show you who’s visiting your website, how they found you, and what they were hoping to find on your website.

The software can also find the contact details of employees of the company that visited your website — even if they’ve never contacted you.

Key features

  • Improves the lead generation process by highlighting the best quality leads at the top
  • Notifies you when people visit your website
  • Uses behavioral intelligence to guide your lead generation strategy
  • Automatically updates your CRM when a lead visits your website
  • Can set up your own lead filter and utilize the built-in lead scoring system to identify promising leads


  • Can track visitors as they navigate your website
  • Supports integrations with platforms like Salesforce, PipeDrive, and Zapier
  • Ability to see how the visitor found your website (via referral, Google search, or directly)


  • Information filters can be tricky to set up.
  • Can’t view your lead’s company information in the free version
  • Paid plan can be expensive for small teams


Leadfeeder offers two pricing plans:

  • Lite: Free — supports 100 leads + shows leads from the last three days.
  • Premium: starts from $79/month for up to 100 leads and offers features like company details, CRM integrations, powerful filtering, and more.

Customer ratings

  • Capterra: 4.3/5 (80+ reviews)
  • G2: 4.4/5 (360+ reviews)

4. Unbounce

Unbounce is a B2B sales and lead generation tool that enhances your sales pipeline by allowing you to build, customize, and optimize landing pages with ease.

It also lets you create pop-ups and sticky bars to increase your conversion opportunities further.

Key features

  • Includes over 100 pre-designed templates
  • Pop-ups are optimized for mobile devices
  • Automatically optimizes images to balance quality with file size
  • Built-in AI and A/B testing functionalities to help analyze your lead generation strategy


  • The generation software can integrate with several tools, such as Salesforce, Marketo, and Zoho CRM.
  • A/B testing makes it very easy to see which landing page is generating the most traffic.
  • Supports industry-specific landing page templates


  • Pricing can be expensive for smaller businesses.
  • Can’t A/B test landing pages created with other software
  • The mobile editor can be difficult to use.


Unbounce offers four paid plans:

  • Launch: $80/month — ideal for small businesses just getting started with landing page development
  • Optimize: $120/month — includes everything in the “Launch” plan + A/B testing and conversion intelligence tools
  • Accelerate: $200/month — includes everything in the “Optimize” plan + quick-loading AMP pages and increased conversion and visitor limits
  • Scale: $300/month — includes everything in the “Accelerate” plan + support for up to 50,000 visitors, 3,000 conversions, and more.

Customer ratings

  • Capterra: 4.6/5 (220+ reviews)
  • G2: 4.4/5 (230+ reviews)

5. OptinMonster

OptinMonster is a lead capture tool that allows a marketer to create a lead capture form on their website. You can create email sign-up forms, lightbox pop-ups, floating bars, and more.

Key features

  • Drag-and-drop pop-up builder to create pop-ups and overlays easily
  • Exit-Intent Technology tracks a user’s mouse movement and displays a pop-up when they’re about to exit your website.
  • Advanced geolocation targeting to target your visitors based on their location
  • Offers analytics to help gauge how effective your lead generation strategy is
  • Can optimize your campaigns for mobile phones and tablets


  • Intuitive user interface makes creating forms a breeze.
  • Free WordPress plugin available from the WordPress plugin repository
  • Offers a wide range of pre-designed templates


  • Building templates can be difficult.
  • The basic plan lacks essential features like A/B testing and priority support.
  • Templates lack advanced customizability.


OptinMonster offers four pricing plans:

  • Basic: $9/month — ideal for small businesses and offers unlimited campaigns, basic integrations, simple reporting, and more
  • Plus: $19/month — great for fast-growing businesses and includes everything in the “Basic” plan + advanced integrations + integrated A/B testing + full reporting, and more
  • Pro: $29/month — includes everything in the “Plus” plan + pro integrations + Exit-Intent Technology, and more
  • Growth: $49/month — includes “Pro” plan features + behavior automation + adblocker detection + geolocation targeting, and more

Customer ratings

  • Capterra: 4.1/5 (40+ reviews)
  • G2: 4.1/5 (40+ reviews)

6. CallPage

CallPage is a great B2B lead generation tool that can enhance your marketing efforts by creating engaging pop-ups to encourage website visitors to leave their phone numbers.

Key features

  • Supports Interactive Voice Response (IVR) — an automated telephony system that lets you interact with clients
  • Ability to set specific hours when consultants are available
  • Send custom SMSes to prospects
  • Offers call scheduling so that customers don’t have to wait in line
  • Provides pop-up personalization to be on-brand


  • Provides analytics and customization for each lead generation campaign
  • A well-designed user experience makes configuring widgets easy.
  • Supports integrations with multiples tools, such as Google Analytics, Zapier, and Facebook


  • No personalization features in the basic plan
  • The various widgets are not accessible
  • The dashboard can be tricky to navigate


CallPage offers a free plan with 15 callbacks a month and basic widget customization.

They also offer two paid plans:

  • Professional: $159/month — supports up to 150 callbacks a month with advanced widget customization + call recording and more
  • Premium: $379/month — includes “Professional” plan features + up to 400 callbacks with custom SMS and caller IDs + click-to-call ads + custom widget buttons, and more.

Customer ratings

  • Capterra: 4.3/5 (30+ reviews)
  • G2: 4.6/5 (20+ reviews)

7. Intercom

Intercom is a lead generation tool that can generate and capture sales leads through a live chat on your website. It automatically initiates the chat with potential leads, qualifies those leads with chatbots, and sends the best leads to your marketing team.

Key features

  • Offers customizable chatbots
  • Supports product tours, banners, and mobile carousels
  • Reporting tools provide accurate and customizable reports containing lead data
  • Split testing to determine whether individual messages or a series of messages are effective
  • Dedicated dashboard to manage all your lead interactions in one place


  • Can automate and simplify customer support
  • Simple, well-designed user interface
  • Android and iOS apps available


  • The software can be complicated to use.
  • Features like A/B testing and push messages require additional add-ons costing $200-$500/month.
  • Only offers four pre-made email templates


Intercom has four paid plans to choose from:

  • Start: $59/month — supports one seat (one dedicated user login) + basic live chat and outbound messaging features
  • Grow: $119/month — includes five seats + saved replies + conversation ratings + banners, and more
  • Accelerate: $499/month — includes ten seats + custom bots + team performance reporting, and more
  • Scale: $999/month — includes features such as advanced workflows + permissions + custom API rate limits + workload management, and more

Customer ratings

  • Capterra: 4.5/5 (740+ reviews)
  • G2: 4.4/5 (1270+ reviews)

8. HubSpot

HubSpot is a popular marketing platform that offers several features, such as dedicated CRM software, lead management software, and marketing automation software. It can also create landing pages, post to your blog, and more.

Key features

  • Create personalized ad campaigns.
  • Easily publish content to your social networking accounts.
  • Chatbot builder
  • Track ROI with revenue attribution recording.
  • Account-based marketing to create personalized buying experiences


  • Packed with useful lead generation features
  • Integrates with tools like  Zapier, WordPress, and Shopify
  • User-friendly interface


  • It can be too expensive for most smaller teams.
  • Can be challenging to set up the marketing hub
  • The free version offers minimal functionality.


HubSpot Marketing offers three paid plans: 

  • Starter: $50/month — includes all the free tools plus landing pages + live chat + ad management, and more
  • Professional: $890/month — includes all the “Starter” plan features + marketing automation + A/B testing, and more
  • Enterprise: $3,200/month — includes all “Professional” plan features + partitioning + field-level permissions + single sign-on, and more

Customer ratings

  • Capterra: 4.5/5 (4400+ reviews)
  • G2: 4.4/5 (6490+ reviews)

How to Make the Most of Your Lead Generation Software with GMass

While each software tool I covered above is great for online lead generation, you also need a way to interact with your prospects to maximize the chances of moving them successfully through the sales process.

Fortunately, GMass can handle all your lead communication needs.

GMass works right inside Gmail and can automatically personalize the content of your emails, schedule follow-up emails to leads, and more.

But what is GMass?

GMass is a powerful email outreach tool used by employees from tech giants like Twitter, Google, and LinkedIn.

And whether you run your own business or manage your church’s newsletter, GMass can overhaul the way you email.

The best part?

To get started with GMass, just download the Chrome extension and sign up with your Gmail account.

Here’s a quick peek into some of GMass’ excellent features:

  1. Automatic email personalization: Sending a personalized email is crucial for boosting response rates. GMass can auto-personalize almost anything about your email, including the recipient’s name, images, links, and more.

2.  Email analytics & reporting: See how your leads interact with your email marketing campaign with GMass’ accurate reports. Know core email metrics such as the open rate, click rate, and more.

3. Automatic follow-ups: You can personalize the content of each follow-up, customize how many follow-ups to send, and how long to wait before sending them.

4. Email scheduling: Compose your email when you have time and schedule your emails to be sent later. This way, GMass ensures that your message reaches your lead at the right time.

5. Bypass Gmail’s sending limits: Depending on your Google account, Gmail limits the number of emails you can send each day. GMass lets you bypass these sending limits entirely by integrating with popular SMTP services like SendGrid, Sendinblue, and others.

Check out my in-depth SMTP guide to learn more.

Wrapping Up

Lead generation is the crucial step in finding your next potential customer.

Unfortunately, it can also be a very time-consuming process.

That’s why you should take advantage of technology and let one of the tools I mentioned handle all the tough parts for you.

However, once you’ve generated your leads, you’ll still need an effective method to reach out and ensure those potential leads become customers.

Fortunately, GMass is the only tool you’ll need for this.

With features like automatic personalization, email scheduling, and automatic follow-ups, GMass has everything you need.

Download the GMass Chrome extension today and supercharge your lead generation campaigns!

Ready to transform Gmail into an email marketing/cold email/mail merge tool?

Only GMass packs every email app into one tool — and brings it all into Gmail for you. Better emails. Tons of power. Easy to use.


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