Practical guides, product updates, deliverability research, and experiments from the team building GMass.
Mail merge personalization turns one email template into hundreds of customized individual messages. Instead of sending identical text to everyone, you put placeholders in your template (like {FirstName}…
You can now automatically detect a person’s first name just from their email address, and then use that name to personalize your email campaign. This is a world’s…
A few months ago, we explained why your Gmail signature doesn’t show up in the Compose window when the window is launched by GMass. Now we have written…
What do you do when you’re checking a campaign’s calendar view to see your auto follow-up schedule… and you spot someone on the list to receive follow-ups who…
With a recent increase in GMass’s popularity has come an increased number of reports of Google accounts getting suspended after having used GMass. In most cases it’s spammy…
Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto repair business in south Florida. While the large…
Overview GMass is a unique service in the email marketing space because it’s built on top of Gmail. That means, unlike a traditional email marketing service like MailChimp,…
If you’ve sent an email campaign with GMass, or even a test message to yourself, never copy/paste that message from your Sent Mail or Inbox into a new…
If you’re new to GMass or new to email marketing, these resources might help you get started: 1. GMass YouTube Videos 2. GMass Quickstart Guide The animations on…
It used to be that one of the must frustrating mistakes a GMass user could make was accidentally clicking the regular Gmail Send button instead of the GMass…
The default tracking domain that GMass uses for open-tracking, click-tracking, and the unsubscribe link for Google Apps users, gm.ag, was deemed suspicious by Google for a period of…
Sometimes it’s not enough to send a mail merge email blast “to” your list — you also need to mail merge CC or BCC addresses in there as…
GMass is easy to learn and easy to use — but brings unbelievable email power into Gmail.
