GMass’s auto follow-up feature is extremely popular and powerful — but sometimes, you may find yourself needing to pause, edit, or cancel those automated messages. And you may not be sure which of those options is correct for your situation.
One important note before we start: Sometimes users are confused because they’ve cancelled a campaign, but the auto follow-ups for that campaign still send. That is because canceling a campaign does not also cancel the auto follow-ups for emails already sent. For example, if you’ve scheduled a campaign to send 1,000 emails at 200 emails/day, and the campaign has auto follow-up emails set, and after 2 days, the campaign is canceled, that means only 400 emails have been sent, and now the remaining 600 won’t receive the email. However, those 400 that have already received the campaign will still get the auto follow-ups for that campaign unless the auto follow-ups are explicitly cancelled.
You can always see how many outstanding auto follow-ups you have (and see exactly who they’re going to) by going to the GMass dashboard and clicking on the calendar icon in the row for your campaign to see the calendar view of your follow-up schedule.
Now let’s tame your auto follow-ups.
Pausing Auto Follow-Ups for a Campaign
When you PAUSE auto follow-ups for a campaign, you’re telling GMass not to process any more auto follow-up batches right now.
All of your auto follow-up messages and settings are retained, though, so when you un-pause the auto-follow-ups, they’ll resume as intended.
There are two ways to pause auto follow-ups for a campaign.
Pausing a campaign and its auto follow-ups from the GMass dashboard
You can pause auto follow-ups for a campaign (and its campaign itself) by going to the GMass dashboard, finding the campaign, then clicking the red pause button.
A pop-up will ask you if you want to pause the campaign or pause the campaign and auto follow-ups. Choose the latter option.
You can now unpause the campaign and its auto follow-ups by clicking the red play button.
Pausing a campaign inside Gmail with the GMass settings box
The other way to pause a campaign and its auto follow-ups is to go to GMass, find the campaign in your Drafts folder, then open the GMass settings.
You’ll see the yellow pause button near the bottom of the settings box. Click that to pause.
That will again bring up the pop-up asking what you want to pause. To pause auto follow-ups, select Pause campaign and pause auto follow-ups.
You can un-pause the campaign by going back to this draft, back into the settings box, and choosing to Resume campaign.
Editing your auto follow-ups
While you theoretically could edit the auto follow-ups without pausing the campaign, I always pause my campaigns before editing the follow-ups.
You can make your edits in the draft, in the settings box. When you’re done, click the green SAVE Changes button that’s next to the pause/resume button at the bottom of the settings box.
And if you want to remove specific recipients from an auto follow-up sequence, using the Suppression feature in your Draft is the answer.
Canceling Auto Follow-Ups
Canceling auto follow-ups is more “permanent” than pausing. Here’s why.
- When you cancel a campaign and its auto follow-ups, everything stops and the campaign draft is deleted from your account. That’s a permanent deletion.
- When you cancel a campaign but not its auto follow-ups, the draft will remain in your Gmail account in case you want to tweak the auto follow-ups.
- There are ways just to cancel auto follow-ups but leave the original campaign. We’ll cover that in this section as well.
Canceling a campaign and its auto follow-ups from the GMass dashboard
Find the campaign in your dashboard by logging in at gmass.co/dashboard. Hit the red X button to the right of the campaign and then choose the option in the popup to cancel auto follow-ups.
Canceling a campaign and its auto follow-ups in Gmail with the GMass settings.
To cancel the campaign in Gmail, find it in your Drafts folder (or with the GMass Auto Follow-ups label).
Open the draft of the campaign, then click into the GMass settings. You can cancel the campaign by clicking the red Cancel Campaign button.
Then, in the pop-up, click Cancel campaign and auto follow-ups.
Much like canceling via the dashboard, if you cancel the campaign and auto follow-ups, your draft will be deleted from your account.
Canceling just auto follow-ups, not the original campaign
Let’s say you want your original campaign to finish sending (or, if it’s a recurring campaign, to keep sending), but you don’t want its auto follow-ups to go out any more.
You can take care of that by finding the draft, then going into the GMass settings box. There are two options you can use.
One, you can click the Clear auto follow-ups button at the top of the Auto Follow-up section. That will uncheck the boxes for Stage 1, Stage 2, and so on.
Or option two, you can manually uncheck the boxes next to each of the stages of your auto follow-ups.
Either way, when you’re done, you’ll need to click the green SAVE Campaign button at the bottom of the settings box.
Legacy method: Use the campaign ID and send it to GMass to cancel auto follow-ups
Here’s the “old” way of stopping auto follow-ups in GMass. It still works, and there actually is a rare case where it might be your best option.
You can cancel auto follow-ups for a campaign by composing a message in Gmail to the address [email protected] and putting the campaign ID in the subject line. Leave the email blank, then click the GMass button. That clears out the auto follow-ups but allows the original campaign to keep running.
You can also send a message to [email protected] with “all” in the subject line to cancel all the auto follow-ups for all your campaigns.
While this method for canceling auto follow-ups is deprecated, there is a scenario where you still might need it: If you’ve accidentally (or intentionally) deleted the campaign draft. Because in that case, you won’t be able to make the necessary adjustments in the draft.
If you can’t find the Draft under the GMass Auto Follow-ups Label or in your Drafts folder, then you may have accidentally deleted it. In that case, you can try recovering the deleted Gmail Draft.
But if you don’t have time for the recovery and just want to stop the auto follow-ups ASAP, you can grab the campaign ID from your dashboard, then use the [email protected] email to cancel the auto follow-ups but keep the original campaign running.
Pausing, Editing, and Canceling Auto Follow-Ups: Review
So, to review…
To PAUSE a campaign and its auto follow-ups, you can…
- Press pause on the campaign in the GMass dashboard
- Hit the yellow pause button in the GMass settings for the campaign draft
To EDIT a campaign’s auto follow-ups…
- It’s best to pause the campaign in the GMass settings for the draft, then edit the auto follow-ups
- Hit the green save button in the GMass settings for the campaign draft
To CANCEL a campaign and its auto follow-ups, you can…
- Press the X cancel button in the GMass dashboard
- Hit the red cancel button in the GMass settings for the campaign draft
To CANCEL just auto follow-ups but keep a campaign running, you can…
- Hit the clear all auto follow-ups button in the GMass settings for the campaign draft
- Manually uncheck the boxes next to each stage of your auto follow-ups
- Or send a message to [email protected] with the campaign ID as the subject line
To CANCEL all auto follow-ups for your account, you can…
- Send a message to [email protected] with the word all as the subject line