A couple weeks ago we started pushing new campaign reports to the [CAMPAIGNS] Label under the “GMass Reports” Label in your Gmail account. Yesterday, we enhanced that report to include download links next to all major metrics. Now, along with seeing how many people opened, clicked, replied, bounced, and unsubscribed, you can now click the “download” link to see exactly who took each action. You even get a detailed breakdown of who clicked on what URL, if you turned on the option to track clicks in your campaign.
This is useful if you want to sync mail merge campaign data back to a CRM system like Salesforce.com or an internal database.
Here’s a sample of a campaign I recently sent out to promote a new GMass feature: